Студия Артемия Лебедева представила логотип Московского метро. При этом студия Лебедева разработала логотип совершенно бесплатно и презентовала его подземке всего за 1 рубль. Добавлены три номера журнала «Метро» и пять номеров журнала «Метрострой» разных лет (в формате пдф). Так как логотип появился уже после постройки станций, в архитектуре вестибюлей не было предусмотрено места для его размещения. Московский метрополитен логотип до и после Лебедева.
Дизайнер Артемий Лебедев оценил новый логотип Новосибирского метрополитена
Which would make sure that the symbol on a map matches the symbol on a station entrance. Soviet architects including those who created the original emblem were routinely sent to London and Paris to adopt foreign experience of underground construction. It is entirely possible that the authors of our logo were inspired by the Paris logo which at the time looked like a red letter M with thick serifs which was inscribed in the shape similar to the London Underground logo. But the only way to explain the prominent serifs of the letter is that it was created by architects, not artists. In any case, the serifs are an important part of the logo which needs to be maintained in contrast to the semicircle we discussed before which is obviously a transient element and can be easily discarded. Some of station entrance models from the 1930s feature a letter M that is somewhat similar to the one we have today.
Maybe, the architects simply chose to improve this symbol. Of course, this overview gave us an understanding of how the logo was conceived, how it evolved in different time periods and what were its main features. After all, already by that time there were several logos in existence, as we discussed before. The first version of the London Underground station logo, 1908 The uniform badge worn by employees of the London General Omnibus Company which merged with the Underground Electric Railways Company of London in 1910 The station name sign by Edward Johnson, 1921 The updated London Transport sign, 1933 Redesign, the new logo was called Roundel-1972 and was used for all transportation in the city, 1980s And this is exactly the task we have before us: to carefully update the Moscow Metro logo, return to its historic image while maintaining its visibility, to create a unified image that will not be changed year after year under the influence of transient design trends. We can try to imagine what the logo looks like in the minds of Moscow residents by combining all the existing shapes together.
It looks something like this: First I was simply consulting Yegor and Ludwig, I told them about the history of the logo, how it evolved and why. But ultimately it just so happened that I was the one to work on the design. By this time, Yegor has already created his version of the letter M whose thin pronounced serifs were just begging to be enlarged. Also, if an illuminated version of the logo were to be produced, it would be difficult to illuminate such thin elements. But we decided they will probably get used to it quite soon.
In fact, it will even help them to remember that Russian P sounds like R. But combining the logo with the text is definitely a good idea. We just need to make sure the distance between the image and the text is maintained when the logo is reproduced. But achieve nothing, apart from understanding that the shape of the M requires it to be placed on some sort of surface, which means it has to stand on something, not be suspended. Also, Yegor figured out how to turn the bottom part of the logo into cat ears.
We try to draw a new alternative. It would allow us to get rid of the odd visual effect when after looking at the M with parallel serifs they start to look asymmetric. Interestingly enough, there were many asymmetric letters in our overview, for example on Ediniy or 90-Minute tickets. Having decided on this, we start to move the serifs and after a while find the best position for them. Slightly tuning the letter.
Looks OK now. Now we try to draw neon tubing in the 1930s style. Such a letter could be used for festive occasions, such as the Metro anniversary.
В студии пришли к выводу о необходимости жёсткой стандартизации буквы «М» в качестве эмблемы метро. Сделано это для того, чтобы повысить узнаваемость логотипа для иностранных туристов. Новый логотип уже используется в городских проектах и напольной навигации.
I really wanted to find the results of this contest and continued my research. A while later I was offered to become a consultant on the Art. Lebedev Studio project for the new Metro logo. Below is a brief history of the logo. History The Moscow Metro opened its doors for passengers in May 1935. The task of creating a logo which would primarily be used to mark station entrances was set a year before the opening. The Metro administration suggested future passengers to develop a logo themselves by announcing a contest in a newspaper. But the results were disappointing: the committee rejected all 97 submissions. Here is a note about the contest in the Vechernyaya Moskva newspaper of July 14, 1934: It was then decided that the emblem should instead be created by the Metro administration. The task was given to the same architects who designed the first stations.
According to surviving documents, the presumed author of the logo is architect I. Taranov who together with his wife N. Bykova was working on the appearance of Sokolniki station. Taranov was also involved in creating projects for ten more stations and even develop a design for a two-level station. However, while the work on the new logo was under way, there had to be a way to mark station entrances. The design of some station entrances already included this text. When the logo was finally finished and the technology of night-time illumination tested, the new emblems were installed along the old text signs which were also illuminated. Entrance to Arbatskaya station, January 1935 Entrance to Arbatskaya station, May 1935 As the logo was designed after the stations were completed, the design of the stations allowed to space for the emblem. On some stations installing such a large letter was outright impossible, so it was narrowed down instead of scaling down, which would have been a more logical solution. This was the first step in the long way to the problem of the variety of the logos.
Throughout almost all of the Metro history the street emblem was entirely independent from the logo that was employed on paper. According to the surviving data, this version of the letter was created by S. Kravets who designed Dvorets Sovetov station and was one of the prominent architects of Metroproekt. The idea remained the same—a red letter M with serifs—but the proportions were different. Emblem from one of the posters for the Yest Metro! Neon tubing highlighted internal contours of the letter which was depicted in printed versions of the logo. In the 1930s the letter was often drawn with these outlines, yet their number and designs were always different. This negligence played a cruel joke with the logo. This letter is made up of several letters, just like a matryoshka doll. The letter from the movie poster The letter made by the second contour The letter made by the third contour This is a really good example of how different versions of the same letter are born.
If we see the outside contour as an inking, the proportions of the letter change. This becomes especially important when the letter is printed in two colors, red and black, like in the example below. Here is a letter of appreciation given to comrade Krugly for his work on construction of the Metro: This way the red letter simply loses its serifs. The visual rendering of the logo was not established by the time the Metro opened. This allowed the proportions of the letter to constantly change due to a number of reasons, one of which is given above. The first illuminated letters at station entrances quickly began to malfunction. They were replaced by new ones, but their production was not centralized: managers of Metro stations independently ordered their production at different companies. Entrance to Arbatskaya station, circa 1935 Entrance to Arbatskaya station, circa 1938. A number of letters around the entrance was replaced by one letter on top overlooking Arbatskaya ploshchad Entrance to Komsomolskaya station, circa 1935 Entrance to Komsomolskaya station, circa 1937. Two types of neon illumination from the 1930s: The letter used in print also received more pronounced serifs and was printed this way on tickets and tokens up until the mid-1960s.
The next milestone in the history of the logo was in the 1960s when the letter started to lose its serifs, both in street signs and in print. In the same years the attitude towards the Metro changed as well: above-ground entrances stopped being a mandatory part of a proper station and entrances to some stations were built into underground pedestrian tunnels. In these cases, stelas with illuminated letters which had no serifs were installed near entrances to such tunnels. This is the image that survived to the present day, apart from an updated illumination technology. It is for this reason that the existing street logo has no serifs. Logo in front of the entrance to Pushkinskaya and Gorkovskaya stations, 1970s Logo in front of the entrance to Kitay-Gorod station, 2014 By the end of the 1970s the serifs returned, this time together with a tunnel-shaped outline which was previously often used in the design of Metro-related documents. Illustration from a book on Metro safety procedures, 1935 Illustration from a Metro booklet, 1950s—1970s Emblem approved at the end of the 1970s Since its inception, the proportions of the letter were quite flexible. With the introduction of the tunnel-shaped semicircle the variation increased even more: nobody knew the exact proportions, yet now there were many other organizations providing equipment for the Metro who had to use the letter. It was often drawn as a simple M in a semicircle. However, the tunnel outline never made it to street stands and station entrances.
The tunnel-shaped semicircle however still remained on the back of Troika fare cards. Here is a Ediniy card and the back of a Troika card 2013 : Throughout its history the logo has been replaced numerous times which, however, was barely noticed by the residents due to abundance of different designs already in place. But one thing always remained the same: the red letter M. This historical overview brings us to one idea: the logo has to remain the same, it has to be the old letter M. What it needs though is to be standardized, which would ensure that the emblem is recognizable by foreigners, which would make it one of the definitive symbols of the city, just like London Underground. Which would give our Metro a unified and recognizable style.
Сердюк считает, что эти деньги стоило потратить на повышение безопасности метрополитена, а «не заниматься бутафорией и перерисовыванием одной буквы». Кроме того, он отметил, что шрифты устаревают за шесть-семь лет, и каждый раз тратить такие суммы на новое начертание логотипа «слишком дорогое удовольствие, которое надо пресекать». В мэрии заявили, что 232 миллиона рублей были выделены на улучшение имиджа общественного транспорта в целом. Ранее глава столичного департамента транспорта и развития дорожно-транспортной инфраструктуры Максим Ликсутов заявлял , что разработанный студией Лебедева логотип был передан столичной подземке за символическую плату в один рубль.
СпискиДизайнеры о том, почему ребрендинг метро стоит своих денег
- Белый прямоугольник и другие скандальные логотипы Студии Артемия Лебедева
- Оттепель без засечек
- Блог о Твиттере и не только о нём
- Частые вопросы
Артемий Лебедев представил свой логотип московского метро
Подробная информация по теме: "Артемий Лебедев раскритиковал петербургское метро за логотип и рекламу" в материале На сайте Студии Артемия Лебедева опубликована новая версия логотипа московского метрополитена. — Студия Артемия Лебедева бесплатно рисовала карту метро и сама разработала логотип метро за один рубль, — отметил Ликсутов.
У московского метро появился новый логотип
Новый логотип метрополитена, разработанный студиейАртемия Лебедева. Студия Артемия Лебедева опубликовала обновленный логотип московского метрополитена, который представляет собой красную букву «М». При этом студия Лебедева разработала логотип совершенно бесплатно и презентовала его подземке всего за 1 рубль. При этом студия Лебедева разработала логотип совершенно бесплатно и презентовала его подземке всего за 1 рубль.
Новости партнеров
- Логотип метро до и после
- Белый прямоугольник и другие скандальные логотипы Студии Артемия Лебедева
- The making of the Moscow Metro logo
- Еще по теме
- Московское метро лебедев - фото сборник
История логотипа Московского метрополитена
Новый логотип Московского метрополитена был разработан студией Артемия Лебедева и передан городу за символическую цену в 1 рубль. Генпрокуратура может рассмотреть целесообразность проведения ребрендинга московского метро, разработанного дизайн-студией Артемия Лебедева. Подробная информация по теме: "Артемий Лебедев раскритиковал петербургское метро за логотип и рекламу" в материале Новый логотип метро был представлен в рамках фирменного стиля, разработанного Лебедевым, который включает в себя строгий минимализм, яркую цветовую палитру и четкие линии. Уже в этом месяце схема от дизайнеров Студии Артемия Лебедева появится в вагонах. Проведя историческое исследование, в студии Лебедева пришли к мысли, что буквы “М” должна остаться логотипом метро, но ее нужно стандартизировать, чтобы повысить узнаваемость эмблемы для иностранцев.
Студия Артемия Лебедева создала географическую карту метро. Показываем, как она выглядит
В-третьих, тут есть пути без рельсов, — пишет Лебедев. Во втором пункте дизайнер, судя по всему, имеет в виду траволаторы, проходящие под Малой Невой и соединяющие два вестибюля станции "Спортивная" — на Васильевском острове и Петроградской стороне. В комментариях к посту Лебедев также посетовал на рекламу в петербургском метро.
Также замечу, что в нашу систему бренда входит и транспортная карта «Тройка», которая является не только универсальным проездным для городского общественного транспорта, но и способом оплаты некоторых городских сервисов. Все это, конечно, также способствует узнаваемости бренда. Среди них можно выделить направления, связанные с навигацией, реализацией сувенирной продукции, IT технологиями, билетными решениями, девелопментом и так далее. На сайте Московского метрополитена в разделе «Интеллектуальная собственность» представлена форма заявки. Далее мы утверждаем состав лицензируемой продукции или услуг и начинаем договариваться об условиях лицензионных соглашений. Важно, чтобы качество товара и оказываемых услуг было гарантированно высоким. Главными ценностями бренда Московского метрополитена являются уважение к каждому пассажиру и надежность, поэтому если продукт потенциальных лицензиатов не соответствует этим требованиям, то о лицензировании не может быть и речи. В некоторых случаях возможно привлечение как к административной, так и к уголовной ответственности.
Значок метро Артемия Лебедева. Новый логотип Московского метро. Старый и новый логотип метро. Лого метро Лебедев. Логотип екатеринбургского метро. Символ метрополитена Екатеринбург. Метро Москвы приложение иконка. Метрополитен Москвы логотип новый. Логотип метро Москвы. Дизайнер логотипа метро.
Метрополитен логотип. Лагатив Московское метро. Логотип метро Киев. Киевское метро знак. Киевский метрополитен эмблема. Знак метро СПБ. Мосметро логотип. Яндекс метро. Яндекс метро приложение. Яндекс метро логотип.
Значок приложение метро. Московский метрополитен эмблема. Эволюция логотипа Московского метро. Символ метрополитена. Значок Московского метро. Значки метрополитена Москвы. Значок метро. Логотипы брендов Metro. Метро СПБ вектор. Логотип шведского метро.
Metro дизайн логотипа. Метро Москвы дизайн логотипа. Студия Лебедев метро. Проекты студии Артемия Лебедева. Самарский метрополитен логотип. Метро логотип 2020. Московское метро вектор. Логотип метро НСК.
Нельзя сказать, что предыдущий был уродливый, смешной или нелепый. От размера или изменения буквы пассажиров больше или меньше не станет, — полагает депутат. Одно дело, если частная компания за такие деньги заказывает разработку логотипа, и совсем другое — «когда из нашего с вами кармана», отмечает парламентарий. Но почему мы с вами — пассажиры метрополитена — должны своим рублем оплачивать его творческие изыски? Каким образом изменится качество обслуживания, если буква будет нарисована другим шрифтом?